WHY I FAILED AS A PERSONAL TRAINER
Dec 04, 2018
In order to grow and find success in my business, it’s important to review past failures and learn from them. I think working on personal development is crucial for business development. To me, they go hand in hand.
Ok, so I didn’t exactly FAIL as a personal trainer but I want to share with you why I FELT like I did.
- I WASN’T PASSIONATE ABOUT WEIGHT LOSS. I didn’t have an interest in training people for weight loss. I wanted to train people for strength, mobility + athletics. I felt like I doing a disservice because my heart wasn’t 100% in it. Don’t get me wrong, I was (and still am) a very good trainer - my clients always got results. I studied and worked hard to learn to be the best I could be. But in the end it didn’t matter if my heart wasn’t in it. Your trainer shouldn’t care partially, they should care wholly to go above and beyond.
- GOT LAZY. Because of this waning interest, I started to get lazy with maintenance systems. For example, I lost motivation to continually look for ways to improve their experience. I got comfortable with being above average but stopped striving to be the best trainer out there. One thing I always wanted to do was find ways to use technology to make their experiences more efficient and exciting. I always created tables and charts of their workouts and homework, nutrition meal plans etc, but if i really wanted to, I could’ve used a proper app or program for them to track and share progress. It keeps both trainer and trainee engaged and more invested.
- GOT DISCOURAGED. In fitness, it is inevitable that a client may experience pain, or a tweak in their body. Sometimes it would be ongoing. On the rare occasion that it did, I would feel helpless that I couldn’t help them more in that moment or overtime - even when I referred them to a practitioner I still felt discouraged because as their trainer I should be making them feel better not worse. As a very compassionate person, this began to eat away at me.
- GOT TIRED OF THE HUSTLE. Maybe because my job was no longer providing me purpose, I began to get burnt out and exhausted. I’ve always been a hustler but over time I lost sight of what I was hustling for. I wasn’t hustling smart or efficiently anymore. I got too complacent. I had a really excellent flow financially but got too comfortable. I wasn’t pushing myself to think bigger or to grow.
- NEVER CREATED A SUSTAINABLE SCHEDULE. My client schedule was all over the place that my body was getting tired and would take naps in between clients and never had a proper, efficient routine. I didn’t know how to create proper parameters and boundaries with clients and would say YES to everything. In the long run, this made me overworked and tired.
- TOO TIRED TO GROW THE BUSINESS. Because I would do everything for my clients and not myself, I had no time to envision growing the business. I wasn’t able to focus on learning the business side of things - I was doing really well with self-taught practices on marketing and advertising but eventually I hit a plateau. Although it was a good and comfortable and successful plateau, I yearned for more.
- WORKED TOO MANY LOCATIONS. Because I was constantly hustling and making myself available to a potential round of new clients, I was working as a trainer and instructor at several locations all over the city. I had clients at several gyms, I taught classes at various studios and didn’t have the heart to cancel some of my in-home clients and would travel far every week to make them happy. Doesn’t that sound exhausting and time-consuming? Eventually, trading time for money proved to be unsustainable in the future. Even now, as a stretch therapist, I have built myself up (and am still putting systems into place) to enjoy opportunities where I can be compensated by offering services that don’t require ongoing time demands.
- I DID EVERYTHING MYSELF. One woman show. Doing everything alone can prove to be inefficient and slow progress. Finally, I am at a point in my business where I was able to build a team and as a team, I have progressed further than I could ever imagine doing so alone.
Hopefully you don’t feel this way about your business. The reason I wanted to share this is because I’ve finally built my career where I do not have to feel bogged down or as if I was forcing things. I am energized by it! I hope you know you can build one too, and that this blog post was helpful in providing insight on how to grow your business if you choose to do so.